It started with
a sizzle reel.
OTM GROUP —
OTM brought me in to create a sizzle reel. They were looking to reach a new kind of client, but before deciding what the film should say, I wanted to understand what they were actually trying to accomplish.
That conversation uncovered something bigger: the company had grown considerably, but the brand hadn’t grown with it.
We realized the name
didn’t fit anymore.
SOMEWHERE ALONG THE WAY —
OTM began nearly twenty years ago as On the Move, a moving and storage company. Over time, the business evolved into something much larger—managing complex commercial projects, logistics, installations, and all the moving pieces that come with them.
Their clients still knew and trusted them as OTM, so the opportunity wasn’t to throw away the name they’d built. It was to give it new meaning—one that reflected who they are now and where they’re going.
WHAT IT TURNED INTO —
Brand roadmap
Naming & identity
Messaging
Photography
Collateral
Film
And eventually,
we made the
sizzle reel.
Once the larger story was clear, the original assignment finally had something to say.
What began as a request for one piece of content became a new expression of the company—from the trucks on the road to the website, the team, and the way OTM introduces itself to the clients it wants to reach next.
Have something that’s outgrown its current shape?