I give shape
to what could be.
THE INSTINCT —
The whole comes
before the pieces.
Most projects don’t arrive fully formed. Sometimes there’s an idea. Sometimes there’s a problem to solve. Sometimes someone knows where they want to go, but not quite how to get there.
Before I start solving for any one piece, I want to understand the whole. Where are we trying to go? What’s already working? What’s getting in the way? And what else might this effect?
Sometimes the original ask is exactly where we end up. Sometimes it turns out to be the first clue to something bigger.
HOW I WORK —
LOOK CLOSER
Start with what’s in front of us. The idea, the problem, the assignment—and why it matters in the first place.
FIND THE DIRECTION
Figure out what we’re really trying to accomplish. Sometimes that confirms the original ask. Sometimes it changes it completely.
SHAPE THE RESPONSE
Shape what the idea actually needs, and how the different parts should work together.
BRING IT TO LIFE
From there, I can make, direct, collaborate, or bring in the right people to move the idea forward.
Here’s what
took shape.
IN PRACTICE —
It started with
a sizzle reel.
OTM GROUP /LAUNCH SUMMER 2026
Brand Strategy · Identity · Creative ProductionOTM originally brought me in to create a sizzle reel. But before deciding what the film should say, I wanted to understand what they were actually trying to accomplish.
The company had spent nearly twenty years building its reputation, but its brand no longer reflected the business it had become—or the clients it wanted to reach. What began as a video became a broader rethink of the brand: its name, positioning, identity, messaging, photography, collateral, website, and eventually, the sizzle reel that started the conversation.
BK INTERIOR DESIGN
The answer
wasn’t more.
I was originally brought in to help strengthen the studio’s internal systems. But the more I understood the business, the clearer it became that adding another layer wasn’t the answer. The bigger opportunity was outward—how the studio presented its work, told its stories, and stayed visible.
My role shifted with it, toward photography, editorial, marketing, and the way the studio showed up in the world.
Brand Strategy · Creative Direction
MAKER & MOSS
The work
kept changing.
What began with styling grew into a years-long creative partnership. Depending on what the business needed, I moved between staging, photography, marketing, content, and plenty of ideas traded across the table.
There was never one fixed role. The work evolved with the business—and the relationship made room to keep figuring out what came next.
Marketing · Creative Collaboration
KELLY MOORE PAINTS / HARVEST CAMPAIGN
The idea was
already there.
A seasonal campaign built around color, gathering, and the feeling of home. Working from the brief, I helped develop the visual world and bring it to life through set styling, composition, and content.
The job wasn't to reinvent the idea. It was to make sure every choice helped it land.
Concept · Set Styling · Content
START A CONVERSATION —
Bring me the idea.
You don’t need to have it all figured out. Maybe you know exactly what you want to make. Maybe something isn’t working. Maybe there’s an opportunity you can see but haven’t quite figured out what to do with yet.
Bring me what you know, what you don’t, and where you’re trying to go. We’ll figure out what the work needs from there.
That's a perfectly good place to start.